Lerk Thai aims to provide an informative and practical "Franchise Kit" to guide, advice, and train franchisees on the establishment of their markets. Some of the components include the following:
Concept Brief
Corporate and Visual Identity
Site Selection, Set Up, Design and Layout
Management of Restaurants and Service Quality
Kitchen Operations and Management
Recipes and Culinary Planning
Quality Audit
Advertising, Marketing and Public Relations
Training and Development
Financial model and cost management
Innovation and Continuous improvement